And the award for whiner of the year goes to

And the award for whiner of the year goes to: CBS MarketWatch’s Jon Friedman (via attended the National Magazine Awards and has some complaints about how they are organized.


The American Society of Magazine Editors should overhaul its annual awards. Specifically, ASME’s prestigious “General Excellence” citations are out of whack….
Now, ASME’s categories depend on a publication’s sheer size. It pits in one bracket those publications which have in common circulations of 2 million, or 1 million to 2 million in the next-biggest one, and so forth. Instead, ASME should use subject areas as the key variable.

I’d like to see the creation of such categories as, say, Best Political Magazine, Best Business Magazine, Best Regional Magazine, Best Entertainment Magazine, Best Sports Magazine, Best Literary Magazine…

Friedman apparently also thinks another way they could improve the Ellies is by seating him at a better table. Up next: Friedman reviews the food preparation and critiques the award design of Alexander Calder.