Useless magazine research

What magazines do the candidates’ backers read? Proving once more that most research provides little insight, a recent study from a company I won’t embarass by naming, came up with this gem: the top five magazines read by the two major presidential candidates’ supporters:

Bush Supporters Kerry Supporters Undecided
Readers Digest People Readers Digest
People Readers Digest People
Time Time Womens Day
Womens Day Newsweek Cosmopolitan
Sports Illustrated Maxim Sports Illustrated

Maxim? Huh? Does this have anything to do with Jeff Jarvis’ Stern vote theory?

(via MediaPost’s “Center for Media Research” Research Brief)