Monthly Archives: May 2004

P&G’s new custom magazine is yellow journalism: MediaDaily News’ Michael Shields reports that Procter & Gamble is testing in the U.K. a new magazine for mothers called Mustard. (Not to be confused with this Mustard Magazine.) Quote: We are always … Continue reading →

Vaporzine weekly? In an adjective-rich story, Folio: reports that David Bradley, chairman and owner of Atlantic Media, is “actively researching the prospect of creating” a national weekly news magazine. (“Actively researching the prospect of creating.” Parse that. While I can’t … Continue reading →

Hammock man update: To answer the flood of e-mails asking me (okay, the one e-mail asking me), I will not be blogging another meeting with the President tonight. While he is currently a few blocks away from rexblog headquarters and … Continue reading →

What magazines do the candidates’ backers read? Proving once more that most research provides little insight, a recent study from a company I won’t embarass by naming, came up with this gem: the top five magazines read by the two … Continue reading →