Maxim Kiddie P*rn: Please, tell me this is a joke. Crain’s New York Business is reporting that Dennis Publishing is planning an August test issue of a Maxim magazine for kids called “K-Maxx.” While the rexblog typically merely reports this type of vaporzine news, this weblog has decided to enter the fray on this one:
Does the world really need more p*rn with training wheels? And what is that statement, “There’s a gaping hole for something aimed at 10- to 13-year-old boys,” made by Andy Clerkson, editorial director at Dennis? Besides being a blatantly ridiculous observation (this weblog lives with a 10- to 13-year-old boy), what does the quote mean? “There’s a gaping hole, so we think it should be filled by extending into the category a brand defined by soft-core p*rn and cheap hair-dye.”
If you have someone in your sphere of influence who those weasles at Maxim want to target with their puerile p*rn, I suggest you purchase them instead a subscription to Popular Science or Car & Driver. (They’ll find the Sports Illustrated swimsuit edition on their own.)
Believe me, a stroll by the nearest newsstand will convince you there is no gaping hole in a 10-13 year old’s current access to the type of crap Dennis already shovels out to them. While I’m all for Dennis publishing anything they care to, I want to go on record as hoping this misguided concept is shamed out of existence before it is launched. Unfortunately, it will probably be a huge success.
I used to make snide comments about another concept in “this pre-teen boy category,” but the more that I think about it, I’m now really hoping these guys are successful.