Canadian custom publishing update: A Canadian advertising agency has launched a subsidiary that will create “branded content” like television shows, video games and magazines that will “showcase products.”
“… the latest example of a marketing company attempting to blur the lines between entertainment and advertising. Branded content is seen as a way to reach consumers in an era where ads are so ubiquitous that people tune out or use digital video recorders as a filter.”
Yes, this is indeed the latest example of a century-old (at least) attempt to blur such lines. Except for the difficulty in understanding how such lines can be blurred when the “content” is clearly “branded.” Or, how this is something news-worthy when Proctor & Gamble has been producing “soap operas” for 75 years, first on radio and then on TV.
(Thanks to Eddie Rider)