Two-bit gimmick

Two-bit gimmick: The NY Times devotes lots of space (surely you’ve registered) covering InTouch “25¢ a copy” promotion this week. This weblog is glad to see that it only cost a quarter to “buy that kind of coverage.”


“But promotion costs money and after the kind of growth that we have had, we thought it was important to say thank you to people.” (Hubert Boehle, president and chief executive of Bauer Publishing USA)

From the way reporter David Carr wrote that sentence, it appears Mr. Boehle wanted to say thank you to people. However, capitalized another way, he could have wanted to say thank you to People.