Shameless self-promotional post: This weblog is not used to getting listed among “companies making good business use of blogs,” so forgive our lack of humility in pointing to this brilliant column on marketingprofs.com by the incredibly insightful writer B.L. Ochman.
While many businesses are still getting used to the idea of having any kind of Web presence, forward-thinking companies are looking at blogs as simple, self-sustaining Web sites and Intranets. Blogging can be a remarkably effective marketing tool. It’s also an excellent way to stay in touch with customers and hear concerns that can be an early warning system of potential problems. Many marketing campaigns cry out for blogs, but companies are missing great opportunities.
If you, too, would like a similar obsequiously written rexblog post about how great your writing is, please feel free to mention this weblog in your next column.