Serving up a boring fortnight: Nick Schulz explains the reason I no longer enjoy watching men’s tennis, especially Wimbledon on TV anymore. On the other hand, the women’s game keeps getting better. (Sorry, you’re going to have to make up your own links for that last sentence.)

All in the family: Rafat Ali observes that Business 2.0 has redesigned its website so that it looks like Fortune’s (in sort of the same way that Inc.’s and Fast Company’s websites look the same). Rafat also notes the magazine has launched a “digital version” of the print version via Zinio. (The whole “digital version of a print magazine” is a concept I’ve scratched my head about for a long time, but as Rafat reports, the companies providing the service keep getting funded.) (via themediadrop.com.)

How magazines start: I typically don’t blog regional “art and lit publications” but this story about the magazine 200 Proof in Albany, NY, had too great a quote that begs for a rexblog mention:

“Matthew Bishop said the idea to make the magazine just hit him one day. ‘I saw that we had a group of very talented young artists and writers. So far we got out two issues, and we’re looking to the future,’ he said.”

I wonder if the name of the publication was in any way inspired by what he was drinking when the idea hit him.

Later: In grabbing a cover image of the current issue of the magazine, I noticed a unique cover-art approach. Each of the 350 copies of the issue has a different cover and, “no two are the same.” (Come to think of it, however, I know some designers who’ve had to create 350 different versions of a cover before one was approved.)