Typeface tribute

Typeface tribute: The other day, a NY Times story by David Dunlap profiled the typeface, Gotham, chosen for the cornerstone at the World Trade Center site. Fascinating article on the appropriateness of the font.

Quote:

“…its 26 words were set in a typeface steeped in local origin, developed four years ago at the Hoefler Type Foundry in the Cable Building, at Broadway and Houston Street, by Tobias Frere-Jones, a native New Yorker. The typeface, Gotham, deliberately evokes the blocky, no-nonsense, unselfconscious architectural lettering that dominated the streetscape from the 1930’s through the 1960’s in building names, neon signs, hand-lettered advertisements and lithographed posters. Its chief inspiration, in fact, were the letters spelling out PORT AUTHORITY BUS TERMINAL over the terminal’s Eighth Avenue doors. So the circle comes to a close, since the trade center site is owned by the Port Authority of New York and New Jersey.

Later: Linguist Mark Liberman of Language Log examines stones and typefaces in a follow-up essay. He also notes a NYT reader’s complaint regarding a missing comma on the cornerstone.