Vaporzine watch: According to the St. Pete Times, “Late next month, Christine Crosby and her husband, Jonathan Micocci, will launch GRAND Magazine, a bi-monthly publication targeted at well-to-do Baby Boomers with grandkids. Comedian and new grandpa Billy Crystal will grace the cover. About 100,000 copies will be distributed.” According to publishers of the [Macro error: Can’t evaluate the expression because the name “ftpSite” hasn’t been defined.]
, “This is the wealthiest, highest discretionary-income market there has ever been,” Crosby said in an interview at her home, overlooking a hammock, a small pool and Boca Ciega Bay. “It is just a gigantic market that has been ignored.”
However, the-always-raining-on-the-parades-of-people-like-Christine-and-Jonathan Samir Husni‘s response is predictably cautionary (but correct):
Americans don’t like to be reminded that they’re aging, Husni said. They also don’t like to be lumped together; grandparents ages 45 and 85 may not share the same concerns or interests. “It’s like, we have 270-million Americans who walk every day,” he added. “But how many of them would buy a magazine called Walk?”
Samir always knows his stuff.