Coming soon: The rexblog has learned that Hollywood is rushing out a film “loosely based” on “khaki-pants-gate” called National Treasure: The Sandy Berger Story starring Nicholas Cage. In the Jon Turteltaub-directed film, Berger breaks into the National Archives in order to discover a treasure map he believes is printed in invisible ink by the founding fathers on the back of the Declaration of Independence. (Hey, it could happen.) As it is a Jerry Bruckheimer film, the Sandy Berger character uses lots of explosives and high-tech gadgets rather than stuffing documents into his pants and socks. But, hey. It’s Hollywood. Don’t believe me? Then watch this trailer for the film.

Set the TiVo: Friend Jeff Jarvis is scheduled to appear on Aaron Brown’s program at 10 p.m. eastern. He thinks he’ll be on around 10:30. He’s appearing as one of the 9/11 survivors and relatives a journalist-analyst with his response to the 9/11 Commission Report.

Update: Jeff got about 90 seconds in which he succinctly recapped a few of these points.

His go-to running back may be gone: But the good news for Steve McNair is that he’s probably going to save money on his auto insurance.

Slowing down a fast company: Adage.com is reporting that Gruner+Jahr USA is shutting down its magazine development arm.

Quote:

“A building must have a solid foundation before adding more stories,” said new G&J chief executive officer Russell Denson in an e-mail to employees. In the memo, Mr. Denson said “we will focus on revitalizing [G&J] and its core magazines.”

I don’t know: While I’m all for citizen’s-people’s-hyperlocal-media, there’s something about the people-produced open-source-community-news-bloglike-web-based publication in Northwest Bakersfield that makes me think it’s actually produced by the folks at The Onion.

This just in: A new study reveals that decisions made by new moms are most heavily influenced by advice from, get this, other moms. Gee. Who would have thought: markets are conversations. (via mediapost.com by way of adrants.)

The tidbit that will launch a thousand newspaper blogs: Rafat Ali points to “an interesting little tidbit” on Poynter’s e-media tidbits weblog regarding the $79,000 in blogvertising in the pipeline for the weblogs run by the Spokane Spokesman-Review.

Custom publishing update: While I don’t know many small-to-medium size business owners and managers who could wade through an entire magazine “designed to help (them) understand how Cisco technology can allow them to be more efficient and profitable,” I still think it’s great Cisco publishes one. Congratulations to my friends at Sunset Custom Publishing who have picked up the contract to publish Cisco iQ. Formerly, the magazine was published by Forbes Custom Media. (Disclosure: Somehow we didn’t get called about this.)

(via mediapost.com)

Predicting the demise of print (yet again): According to Brian Steinberg of the WSJ, some experts are saying that advertisers may not return to print (paid reg. required)…while other experts say they will.

Quote:

Doomsayers have been predicting the demise of print publications for years now, maintaining that young people don’t read and that new technologies will outpace dead-tree products. And for years the pessimists have been proved wrong.

For the record, the rexblog believes that pessimists who predict the demise of magazines are girlie-men.

Whoa, nellie: While not exactly news, a report today from DM News announces the launch by People Media Group of HorsePeople, a controlled-circulation magazine for Californians passionate about horses.

Quote:

The magazine…targets California households with homes worth more than $750,000 and where at least one resident is a horse lover. Initial circulation is 50,000…. Frequency is twice this year, quarterly in 2005 and six times yearly after that. Plans call for expansion circulation in Florida, Virginia, Oregon, Washington and Nevada….The first issue, which went out in May with another due in November…HorsePeople, he said, was inspired by consumer interest in “Seabiscuit,” a book and movie about a racehorse of the same name that captivated so many hearts. Similarly, “Hidalgo,” another movie in the genre, dwelt on man’s redemption and transformation with the help of a horse.

No mention of the classic, “They Shoot Horses, Don’t They?”