Gray area: After posting the earlier ” When is a custom published magazine not a custom published magazine? item, I received an M10 Report (not to be confused with N+1) e-mail with a link to this story. In it, my friend and fellow custom publisher Chris McMurry discusses his “magazine continuum” measure which reveals how lines blur in the whole “is it or is it not” debate.
Ultimately, however, what’s important isn’t the difference between custom and traditional magazines but the traits they can both leverage to best serve their audiences, according to McMurry. “This shouldn’t be a debate of whether a magazine is custom or traditional but where it is on the continuum,” he says.
The article also contains a list McMurry has compiled of the largest circulated “branded publications” that will launch a few conversations, no doubt. Great job, Chris.