Daily Archives: Tuesday, August 3, 2004

We the amazed

Posted on Tuesday, August 3, 2004 by Rex Hammock

We the amazed: I had already put Dan Gillmor’s new book, We the media, in my Amazon.com shopping cart when I received an e-mail telling me to check out pages 137-138. (It’s available free online in PDF files — pages … Continue reading →

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Stock photo horror stories

Posted on Tuesday, August 3, 2004 by Rex Hammock

Stock photo horror stories: After sharing this embarassing stock photo moment (found via adrants) with folks in the office, Bill Hudgins jogged my memory of a long-ago, pre-Hammock Publishing “stock photo horror story” that he and I experienced: Our client … Continue reading →

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Custom publishing update

Posted on Tuesday, August 3, 2004 by Rex Hammock

Custom publishing update: The National Urban League has partnered with T. Brown Publishing, Inc. to create a new nationally distributed publication, Urban Influence Magazine. Quote: Targeting today’s influencer, the young African American professional, this magazine will merge the need for … Continue reading →

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They shoot horses, don’t they?

Posted on Tuesday, August 3, 2004 by Rex Hammock

They shoot horses, don’t they? MediaLife surveyed its readers, media planners and buyers, for advice for the new G+J CEO. I don’t think he’ll like their suggestion. Quote: The advice of Media Life readers in a poll last week: Dump … Continue reading →

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Things you can do with a magazine ad

Posted on Tuesday, August 3, 2004 by Rex Hammock

Things you can do with a magazine ad: In the September issues of Car & Driver, Road & Track and Motor Trend, Volvo will include a “scent strip” in ads introducing its “invigorating new fragrance.” Under the strip, the reader … Continue reading →

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NPR does the “niche-zine” thing

Posted on Tuesday, August 3, 2004 by Rex Hammock

NPR does “niche-zine” thing: Morning Edition’s Jack Speer reports the “most new magazines don’t survive” story. (thanks, Blair)

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Bless their hearts

Posted on Tuesday, August 3, 2004 by Rex Hammock

Bless their hearts: I always give Tennessee-based magazines the benefit of the doubt so I will merely point to this Keith Kelly story about the publisher of American Magazine that went in and out of business last year. Its publishers … Continue reading →

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How to start a magazine

Posted on Tuesday, August 3, 2004 by Rex Hammock

How to start a magazine: Throw it up against the refrigerator and see if it sticks. This MediaPost story by Michael Shields allows Rick LePage, president of the Mac publishing unit of IDG (that’s right, LePage) to be refreshingly transparent … Continue reading →

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Can’t get enough

Posted on Tuesday, August 3, 2004 by Rex Hammock

Can’t get enough: Cosmo Style, a “13th issue special” will be coming soon to a newsstand near you. Okay. You’ve been warned.

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Cat-a-zine fight

Posted on Tuesday, August 3, 2004 by Rex Hammock

Cat-a-zine fight: The whole shopping magazine thing keeps zipping past me. I leave town one day and I can’t’ keep up with who’s launching a new shopping magazine for kids or pets or whatever. (Personally, I’m a big fan of … Continue reading →

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