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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Thursday, August 5, 2004
Folio: for sale:
Folio: for sale: As blogged earlier, Primedia today announced that the magazines Folio:, Circulation Management and American Demographics were “discontinued operations” in search of a “strategic partnership.” Running those terms through Google’s MBA-to-English translation tool reveals they mean, “for sale.” … Continue reading
First blog
First blog: The Onion “reports” the CIA has asked the president to stop blogging. Funny. Quote: Members of Bush’s re-election team have urged the president to exercise caution with his blog, perhaps because of posts like the one dated July … Continue reading
Discontinued?
Discontinued? According to its earnings press release, Primedia is evaluating strategic partnerships regarding the Folio, Circulation Management and American Demographics properties. According to the release, “The operating results of these businesses have been classified as discontinued operations.” While I know … Continue reading
How magazines get started (continued)
How magazines get started (continued): Recently, I broke down the formula for how a local newspaper profiles the launch of a new magazine in its area. Earlier this week, I showed how a newspaper in Arizona used the formula to … Continue reading
Deserving of one-another
Deserving of one-another: I know that ESPN.com must really hate it when they have to write a story based on an interview someone gives to SI.com, but still, this was too good to pass up. Drug-fan (hey, it’s just a … Continue reading
Plenty of warning
Plenty of warning: The NY Times’ David Carr follows-up an earlier report regarding an Arts vaporzine (currently unnamed) being developed by Conde Nast for a launch in 2006. Quote: But at a time when The New Yorker has more than … Continue reading
Please the reader? What a concept
Please the reader? What a concept: While magazines in America may be merely rebounding, according to this article, in China, magazines are booming. Quote: Last year, media advertising revenues raked in over $13 billion, a 20 percent rise year-on-year. Publishing … Continue reading
The sun’ll come up, tomorrow, bet’chur bottom dollar
The sun’ll come up, tomorrow, bet’chur bottom dollar: MediaPost’s Michael Shields reports the upbeat magazine industry forecast issued by Veronis Suhler Stevenson. Quote: “…this recovery will be more gradual than those in the past. Magazine advertising growth is not expected … Continue reading
