Slicing and dicing: The NYT’s David Carr reports J. Russell Denson, G+J USA president, says there will be some belt-tightening around their office.
Gruner & Jahr USA Publishing, the publisher of magazines including Fast Company, Fitness and Family Circle, will cut annual costs by $25 million and could reduce its staff of 700 employees by as much as 15 percent, J. Russell Denson, the president and chief executive of the company said yesterday. The staff cuts, which could include as many as 100 employees, will be the most obvious evidence of the belt-tightening. The company also plans to reduce the number of copies of magazines it puts on newsstands. The magazines YM and Fitness will move to the corporate headquarters in Midtown Manhattan from their current offices elsewhere in New York. The company will also reduce the amount of money it spends on media kits, free magazines for advertisers and the news media, messengers and car services.
An easier way (certainly easier than the insensitive and short-sighted reduction in car service privileges) would be to take the advice of those MediaLife readers.