Global village creates strange “local” hurricane coverage: If you’ve ever travelled in the caribbean, you may have discovered that many of the islands’ cable systems pick up the Nashville television station WKRN off the sattelite for their ABC network slot. (Why, I have no idea.) I just know that a couple of years ago, when I flipped on a TV in the Turks & Caicos, it was rather strange to see a TV spot for a car dealership back home.
Tonight, the Nashville station’s meteorologist is talking past the local viewers in Tennessee and directing most of his coverage to Hurricane Ivan-threatened “local” viewers in Grenada and Jamaica. Truly, a mcluhanesque moment.
Psycho: Rafat Ali lands a vaporzine scoop regarding a promo teaser for a magazine that will cover “innovation in technology and media” from Tony Perkins, the actor who starred in the movie Psycho. No, wait a minute, I stand corrected: it’s not thatTony Perkins who’s starting a magazine. It’s the Tony Perkins who created a website called AlwaysOn that can be found at the intuitively-challenged URL, www.alwayson-network.com.
Anyway, if you’re really into the whole vaporzine scene, you’ll recall that Rafat recently discovered that the dejazine website Red Herring is selling subscriptions to an as-yet unannounced (officially) weekly magazine.
Where was I? Oh, yes. The new Alwayson vaporzine, according to the alwayson-network Tony Perkins, will have as its “intellectual centerpiece,” a special “Economist-like briefing that emphasizes the coolest three or four things going on in technology and media, all written by former Red Herring writers.” Now, if you’re a real magazine geek, you’ll recall that it was the alwayson-network Tony Perkins who launched and later shut-down the pre-dejazine Red Herring despite writing a book predicting the dot.com bust with the subtitle “what you need to avoid the coming shakeout.” Unfortunately, he failed to connect the dots between his presciently predicted internet bubble bust and what the shakeout would mean for magazines that depended almost entirely on revenue related to dot.coms — you may recall it ended up not being among the three or four coolest things to ever go on in technology and media.
So, just to bring us all up to speed regarding these vaporzines: The Red Herring is selling subscriptions to a weekly and Tony Perkins is selling subscriptions to a quarterly written by former Red Herring writers.
Who buys magazines at the newsstand? Bauer Publishing, USA, commissioned some research to profile the typical purchaser of a magazine at the newsstand. The publisher of magazines sold primarily on the newsstand has now released the research.
The company is remarkably open about the reason for it commissioining the research. “(Bauer) called for the study seeking some ammunition to prove the value of its business model…’We said, ‘let’s go out and learn about this reader,’ said Ian Scott, president of Bauer ad sales.
Suprisingly, the Bauer study reveals that people who purchase magazines at the newsstand are remarkably brilliant, good-looking and extraordinarily affluent. They love advertising and tend to drop whatever they are doing to run purchase the things they see advertised in the magazines they purchase on the newsstand. According to the research, it is not unusual to discover these readers tatooing adveretisers’ logos on the foreheads. The study reveals that purchasing ads in newsstand-sold magazines is the best way to recruit individuals into a religious cult.
(via MediaPost, where a less skeptical story is available.)