Who buys magazines at the newsstand? Bauer Publishing, USA, commissioned some research to profile the typical purchaser of a magazine at the newsstand. The publisher of magazines sold primarily on the newsstand has now released the research.
The company is remarkably open about the reason for it commissioining the research. “(Bauer) called for the study seeking some ammunition to prove the value of its business model…’We said, ‘let’s go out and learn about this reader,’ said Ian Scott, president of Bauer ad sales.
Suprisingly, the Bauer study reveals that people who purchase magazines at the newsstand are remarkably brilliant, good-looking and extraordinarily affluent. They love advertising and tend to drop whatever they are doing to run purchase the things they see advertised in the magazines they purchase on the newsstand. According to the research, it is not unusual to discover these readers tatooing adveretisers’ logos on the foreheads. The study reveals that purchasing ads in newsstand-sold magazines is the best way to recruit individuals into a religious cult.
(via MediaPost, where a less skeptical story is available.)