What about about?

What about about? Via PaidContent.org, I saw this article about about.com partnering with editorial brands. I’m confused. I thought a big editorial company purchased about.com to do the whole partnering with editorial brands thing. Of course that was a few years and few billion dollars ago.

By the way, since I mentioned Paid.Content.org, that reminds me that I’d like to say the following about the man behind that web-venture, Rafat Ali: “PaidContent.org’s Rafat Ali is the role model for how to create an online business using the tools of blogging, the tenacity of nose-to-grindstone reporting and the creative insight of savvy entrepreneurship.”

Besides actually believing it, I thought I could beat this.