Pre-vaporzine watch: The NY Post’s Keith Kelly reports (scroll down through the whiny Maxim editors part) on a vaporzine that hasn’t yet even vaporized.
Catherine Romano, a one-time top editor at Maxim —once described on the masthead as the “editrix” — quietly quit her most recent job as deputy editor at Reader’s Digest to join Hearst. She is said to be working on secret women’s magazine project for Hearst magazine President Cathleen Black and Good Housekeeping Editor in Chief Ellen Levine. Levine has emerged as something of a start-up queen after the tremendous success of the joint venture with Oprah Winfrey on O, the Oprah Magazine. The new venture is not a fashion title, said one insider, dispelling a rumor that it was being worked up to eventually supplant embattled Harper’s Bazaar.
Correction: Levine is not merely a queen, she’s a goddess.
bumper music: I’m a Woman (Peggy Lee)
(via iwantmedia.com and others.)