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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: October 2004
Treats
Treats: Spent the morning helping put on the roof (decking, as we roof putter-oners call it) of a Nashville Habitat for Humanity home, (the ninth to be built by members of the church to which I belong). This morning, four … Continue reading
Boom times
observation <b>Boom times:</b> Bob Moos of the Dallas Morning News (hey, that rhymes) <a href=”http://www.dallasnews.com/sharedcontent/dws/bus/stories/103104dnbusolderads.6c87a.html”>says that</a> national advertisers are changing their thinking about people 50 and over. There’s even a “Mature Market Group” at J. Walter Thompson. Quote: <blockquote><i> Today … Continue reading
Sunday magazines
Sunday magazines: More than you’ll ever want to know about magazines that appear in weekend newspapers can be found in this article at the website of the National Newspaper Association.
Custom publishing update
Custom publishing update: The Washington Business Journal is reporting that BearingPoint has launched the magazine Business Empowered, which will be sent to BearingPoint clients. “The quarterly magazine…will cover emerging business and technology trends and other issues facing chief executives” Quote: … Continue reading
Vaporpolitan
Vaporpolitan: In vaporzine news, The Pittsburgh Metropolitan, a monthly glossy dedicated to “fashion, culture, dining and lifestyle” will debut in January, according to the Pittsburgh Business Times. Quote: The publication is the brainchild of Tara Rieland, the corporate director of … Continue reading
America, **** Yeah
America, * * * * Yeah: Raymond Snoddy (I know this sounds like it’s from The Onion, but I can’t make this up), writing for the UK website, MediaBulletin, suggests American brand managers should fear a Bush victory because the … Continue reading
TGIO
TGIO: I’m sorry, Laura. Congratulations, Patrick. Thank god it’s over. No more hearing about the curse of the Bambino. All it took was a total eclipse of the moon.
Yakety Yak
Yakety Yak: It’s 2004 (not, 1994) and all the big names in consumer magazines are still sitting in a room discussing how they can get their readers to pay for online content. Ann Moore, CEO of Time Inc., says, “Find … Continue reading
Speaking of PR blogging
Speaking of PR blogging: How do you get a company to back off — or, uh, clarify — a bone-headed product decision? Inform bloggers of the bone-headed decision. Quote from Marc Hedlund (at O’Reilly): In an earlier post this week, … Continue reading
Dejazine update
Dejazine update: According to the SF Chronicle, there has been a sighting of a weekly Redux Herring prototype. Quote: This time around, Red Herring won’t have the laserlike focus on venture capitalists and tech startups. “We’re going to be broader … Continue reading
It’s a small world after all
It’s a small world after all: In remarking on Seth Goden’s warning about CEO blogging, Steve Rubel says some too-kind things about me taking time from my “busy schedule” (okay, I can hear that laughter down the hall, stop) to … Continue reading
How magazines get started (continued)
How magazines get started (continued): Writing in the food section of the NY Times, David Carr profiles the new magazine Chow. Quote: Most food magazines are the glossy equivalent of an expensive chef knife: gorgeous to behold, and sometimes a … Continue reading
Magazines online
Magazines online: From min online, an overview by Steve Smith of how magazines are doing the web thing in 2004. (via: PaidContent.org and iwantmedia.com)
Magazine product placement, the real concern
Magazine product placement, the real concern: Stories about magazine product placement are bubbling up from the MPA convention in Florida. Don’t have time now to go into it, but the real can of worms that would open up has nothing … Continue reading
Why you should ignore all news stories involving numbers
[Updated: See below] I guess it’s only appropriate that immediately after blogging that MIT student’s thesis, I would run across this. For a long time on this weblog, I have complained about story after story in which it is so … Continue reading
