How magazines get started (continued), Part 1

How magazines get started (continued) Part 1: The Austin Statesman (requires registration) and the Austin Business Joural (no registration required) are reporting that Texas Cheerleader Magazine has been launched by Denise Martin, a former San Antonio Spurs cheerlleader who nows owns a cheerleading studio in Cedar Park.


<blocqkuote>Texas Cheerleader is targeted to school-age cheerleaders and dance troupes. It will feature articles on injury prevention and cheer fashion, profiles of professional cheerleaders and dates of area competitions….”People don’t take it seriously, but it’s a major force, a shaper in society,” said Pam Bettis, co-author of the book “Cheerleader! An American Icon.” “Most people think it’s a real frivolous activity and a frivolous topic to even talk about, but it’s a major economic endeavor.”…The Lone Star State has the largest cheerleading market, industry officials said, for several reasons, including the popularity of high school football. The entire industry has grown tremendously, in part because of the increasing numbers of cheerleading studios, and in part because the activity has become more rigorous, Halterman and Bettis said. In addition, all types of girls are attracted to it because cheerleading needs different-size girls to perform their stunts, said Brian Page, co-founder of Cheer Station, an Austin cheerleading studio that serves 400 clients each week.

(Explanation: How magazines get started.)

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