How magazines get started (continued)

How magazines get started (continued): From today’s NY Daily News comes an article about the new magazine, Uptown:

Started by former execs of Vanguarde Media, which went bankrupt last year, it will devote itself to covering everything that’s making Harlem hot – from the real estate boom of new condos to businesses like yoga studio Ta Life, to Settepani, an Italian-Ethiopian owned bakery that boasts a buzzing cafe scene. Still, any new magazine has an uphill battle to thrive. Ohio-born Leonard Burnett Jr., 40, publisher of Harlemwood Publishing that puts out Uptown, has already tried to reach a national upscale African-American readership with Savoy. It folded when Vanguarde Media went bust, said Howard Buford, chief executive of Prime Access, an ad agency, who suggested a regional mag might have an even bigger challenge. “Homogeneity decreases as you go up the income scale among readers in the African-American audience,” said Buford, whose agency specializes in marketing to minority groups. “That’s where the challenge has been: How can you get a point of view across that appeals to the audience? That was the challenge for Savoy.”

(Explanation: How magazines get started.)


rexblog bumper music: Uptown (Grover Washington Jr.)