• Hudge

    I like his second suggestion better:
    >When the magazine editors meet in Boca Raton, they’ll debate how to make their publications seem ever-more interesting to the readers and advertisers. I hope that they all realize that it’s not only “okay” to risk offending the readers. It should be encouraged. As usual, the industry’s best hope lies in producing adventurous and daring — in a word: surprising — editorial content.<