Spiked: Rex says, if you want to see some high-heeled blogging, check out Manolo’s Shoe Blog. Rex says, one blog-savvy and funny person knew any blogroll that included rexblog on a list called, “The Super Fantastic World of the Blogs!” would generate an in-bound link. Rex says, Monolo Shoe Blog does the shoe blogging super fantastic. But, then, what does Rex know about shoes that don’t come from Allen Edmonds, REI or Nike? Rex says he’ll ask Shannon what the heck this is all about.

(via: Jeff Jarvis)

Lesson for corporate & “brand marketers”: You don’t have to be creative. Just do what Mercedes-Benz is doing with its “Mixed Tape” promotion, a brilliant discovery of the obvious and a winning idea for all involved (the new artists, the consumer, the brand). Makes me want to buy a Mercedes.

Quote from Mercedes Benz website:

Rediscover musical diversity: every 6-8 weeks Mixed Tape presents an exciting blend of exclusive MP3s by new, international artists as a free download compilation. With 15 brand new tracks Mixed Tape 03 makes a great soundtrack. A moving experience –not only in your Mercedes-Benz.

Note to Mercedes: Turn this into a podcast so I can subscribe to it.

Note to other marketers: I’m not suggesting you offer your own “mixed tape,” but that would be okay. It’s the notion of developing a new channel of delivering free and relevant services — of packaging your own media (adopt a podcaster relevant to your industry, for example) — that is the lesson here.

(via: Scobleizer)

rexblog bumper music: Mercedes Benz (Janis Joplin)