How magazines get started (continued)

How magazines get started (continued): Here’s a profile of the new magazine, BP, written for “the nearly 3 million Americans who are diagnosed with bipolar disorder, characterized by mood swings from mania to deep depression.”


The magazine owes its existence to the success of a 10-year-old sister publication, Schizophrenia Digest. “We traveled across the country with SD,” Garvey said, referring to the magazine. “People would come up to us and say, ‘We love this, but do you have anything comparable for people with bipolar disorder?'”

So as not to offend several of the seven readers of the rexblog, I will eschew my typical irreverence.

(Explanation: How magazines get started.)

  • Hudge

    Thanks for eschewing. You’ve inspired me to do so, too.

  • lcreekmo

    Well I wasn’t sure what to say about this for a long time so I didn’t. Finally I have decided what to say.

    Although a magazine about bipolar disorder, schizophrenia, or any other illness may seem strange to those who do not have chronic conditions, I think this magazine could do very well if the business side is well-managed.

    Here’s why: when I got epilepsy in my mid-20s, I was stunned to discover this enormous subculture of people with illnesses. At first, it was actually very helpful to me, since I didn’t know a dang thing about epilepsy. I learned quite a bit on some early Internet forums and listservs. My illness turned out to be extremely manageable and I learned what I wanted to know, so I don’t hang out in those type forums anymore, but as anyone who has ever been diagnosed with cancer or any other major illness can tell you, support and knowledge communities are widely available and for many illnesses, they are a critical component of dealing with treatment, side effects and emotional issues.

    Soooo….all that to say, I think there’s more than enough stuff to make a magazine about bipolar disorder and any number of other health-related issues.