How magazines get started (continued): Here’s a profile of the new magazine, BP, written for “the nearly 3 million Americans who are diagnosed with bipolar disorder, characterized by mood swings from mania to deep depression.”
The magazine owes its existence to the success of a 10-year-old sister publication, Schizophrenia Digest. “We traveled across the country with SD,” Garvey said, referring to the magazine. “People would come up to us and say, ‘We love this, but do you have anything comparable for people with bipolar disorder?'”
So as not to offend several of the seven readers of the rexblog, I will eschew my typical irreverence.
(Explanation: How magazines get started.)