Pronounification: As David Carr has officially designated as a “trend” the use of pronouns in the title of new magazines, I guess it should come as no surprise that a new regional magazine announced today by a McGraw-Hill subsidiary is called, My House in the Mountain States.


The magazine’s target audience is high-end homeowners plus design and building professionals such as architects and interior designers. The magazine will debut in Colorado, Utah, Wyoming, Idaho and Montana this month. Additional My House editions will follow in other regions of the country.