The publication is the brainchild of Tara Rieland, the corporate director of marketing for the Oxford Development Co., one of the city’s largest development firms. While continuing to work with Oxford on a reduced schedule, Ms. Rieland will serve as the publication’s editor-in-chief. It will publish on a monthly basis 10 times a year, with double issues scheduled for January/February and June/July. Ms. Rieland plans to launch the magazine with an initial print run of 20,000. She plans to build a high-income readership by mailing 16,000 copies of the first issue to residents throughout the region who have a household income of more than $100,000. The remaining copies will be sold on newsstands and offered at Downtown condominiums and other area businesses.
Yet another magazine targeting the nouveau niche.