Boom times


observation
<b>Boom times:</b> Bob Moos of the Dallas Morning News (hey, that rhymes) <a href=”http://www.dallasnews.com/sharedcontent/dws/bus/stories/103104dnbusolderads.6c87a.html”>says that</a> national advertisers are changing their thinking about people 50 and over. There’s even a “Mature Market Group” at J. Walter Thompson.

Quote:

<blockquote><i> Today they’re being courted with ads featuring healthy-looking baby boomers promoting not just financial services and pharmaceuticals, but also low-carb beer and running shoes. Though Madison Avenue isn’t going to abandon the coveted 18-to-49 audience, it’s not apt to overlook the 50-plus consumer anymore.</i></blockquote>

Boom times