Satisfaction: A new survey of 200 consumer magazines is gaining subscribers among big media planning firms, according to Michael Shields of “Press, Monroe Mendelsohn Research’s new magazine research product aimed at gauging individual magazine’s connections with readers, is set to debut next Tuesday…”


When released, the new research tool will purport to go beyond current metrics provided by companies like Mediamark Inc. (MRI)–delving into measures of reader involvement and/or engagement, which have emerged as the industry’s most-repeated buzzwords over the past few years. Press rates magazines on attributes such as “I look forward to reading every issue,” “Is cutting edge,” and “Contains ads that I trust.”

I suggest they add the question, “Do you have a copy of the magazine sitting on the top of your coffee table or displayed in another place where people can see it?”