Wall-to-wall Wal-Mart magazines

Wall-to-wall Wal-Mart magazines: Paul Colford reports that another Wal-Mart-only magazine from Time Inc. is on sale, this one a special issue of People. People Extra, priced at $3.95, is an 80-page issue that features cover girl Faith Ford, Clay Aiken and other stars in holiday celebrations and family gatherings. Kraft Foods is the sole advertiser in the issue, which was also sent to 925,000 subscribers.

(via: iwantmedia.com)

  • Hudge

    Reminds me of a mag Chris Whittle put out in the late 80s or early 90s, which had one of the giant food processing corporations as a sole sponsor. Can’t recall which now.