Rafat Ali is reporting that American Demographics has been sold to Crain and will merge with Advertising Age. Of course, this is the same American Demographics that Primedia said it was not selling a few months back. If I was at the other place I’m supposed to be, rather than at this place I’m supposed to be, I could ask the parties involved for details. On Friday, Folio: (who should know) was reporting this about AD
Since then, Rafat has updated the information.
Also, AdAge, itself reports on the acquisition:
The American Demographics brands of analysis will become a regular feature in Advertising Age, in print and online, both as targeted special reports and as part of Ad Age’s ongoing coverage of marketing, consumer trends and demographics. The standalone monthly magazine will cease publication after the November issue.