Daily Archives: Monday, November 22, 2004

AOL 2005? or 1995? It seems odd to read an article in the NYT in November 2004 that reports executives at AOL are trying, it seems, to figure out if their online business model should be subscription or advertising-based. Apparently, … Continue reading →

<b>New magazine metric, ‘buying power’:</b> “Three-year-old Advertiser Perceptions Inc. is set to release the results of a pilot research study, Power Metrics, which they say will give planners a way to rank publications based on the buying power of their … Continue reading →