AOL 2005? or 1995? It seems odd to read an article in the NYT in November 2004 that reports executives at AOL are trying, it seems, to figure out if their online business model should be subscription or advertising-based. Apparently, they’ve decided that advertising is the way to go. Except, however, there is no mention about the way all those Time Inc. magazine websites have jammed their content behind cost-walls. I guess it will be sometime in 2005, when they finally realize that, as Doc Searls said a long time ago, “it’s all about the links.”

<b>New magazine metric, ‘buying power’:</b> “Three-year-old Advertiser Perceptions Inc. is set to release the results of a pilot research study, Power Metrics, which they say will give planners a way to rank publications based on the buying power of their audiences.” (source: <a href=”http://www.mediapost.com/dtls_dsp_news.cfm?newsId=279786″>MediaDailyNews</a>)