New magazine metric, ‘buying power’

<b>New magazine metric, ‘buying power’:</b> “Three-year-old Advertiser Perceptions Inc. is set to release the results of a pilot research study, Power Metrics, which they say will give planners a way to rank publications based on the buying power of their audiences.” (source: <a href=”http://www.mediapost.com/dtls_dsp_news.cfm?newsId=279786″>MediaDailyNews</a>)
New magazine metric, ‘buying power’