Custom publishing update: The anonymous vaporzine scout has outdone himself: a vaporzine and and a custom magazine find, both in one day. He just sent me a link to a Communication Arts feature on the Virgin Atlantic “mini-magazine” called, ugh, Jetrosexual.
This small, perfect-bound, coffee-table-style, mini magazine provides a glimpse into the lifestyle of the jet setter. The result of a collaboration between Miami-based Crispin Porter + Bogusky and New York studio Graham Clifford Design, this small format lifestyle book was created to identify and reflect a new genre of air travelers—the entrepreneurs, artists and musicians who move through time zones spreading culture and commerce wherever they go.
This sounds similar to a jethrorexual, except we only move through Southwest waiting areas and instead of spreading culture, we spread the flu. And we don’t have a trendy mini-magazine yet.