No way: According to this article in the Chicago Tribune, 10 – 20% of the readers of women’s magazines are women. Sorry. I don’t believe it. And besides, the difference in 10 and 20 percent can be a few hundred thousand for some magazines in that category. Again, reporters should not be allowed anywhere close to stories that include numbers: this surely is based on a reporters (and possible, a professor’s misunderstanding of some statistics). The end.