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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Tuesday, December 7, 2004
How magazines get started (continued)
How magazines get started (continued): Hey, this is a grand idea. I think every city in America should follow Annapolis’ lead. “Households in Annapolis should be getting the second edition of the “City of Annapolis” magazine any day now. Mayor … Continue reading
Anonymous sources
Anonymous sources: The anonymous vaporzine scout sends me the following item. However, the anonymous scout isn’t quite sure what the source is. Having thus cleared this blog’s rigorous fact-checking process, here’s the item: Push is a new monthly magazine launching … Continue reading
Custom publishing, more than just a pretty face
Custom publishing, more that just a pretty face: Writing for MarketingProfs.com, Chris Scott explores something close to this blogger’s heart, custom publishing. Quote: If well planned and thought-out, a custom publishing program can go a long way toward supplementing a … Continue reading
Adeste fidelity
Adeste fidelity: Fidelity, the giant mutual fund company invests in lots of things, including, apparently, “adult entertainment broadcasters.” Sounds like a good return on investment — that is, if you ignore the PR ramifications (or, as we call it here … Continue reading
Mediated shopping
Mediated shopping: Like everything Virginia Postrel writes, this piece in today’s NYT is a great read. Here, she debunks the myth that in the marketplace, more is less. Rather, she points out, more choices only means new ways of comparing … Continue reading
How magazines get started (continued)
How magazines get started (continued): “Trendy new magazine is seeking upscale reader across metro Detroit.” Actually, the story is about several magazines seeking upscale readers across metro Detroit. (source: Detroit Free Press) (Explanation: How magazines get started.)
Person of the year betting odds
Person of the year betting odds: If I were a gambling man, I would NOT bet on any of those listed in this round-up of current odds on who Time will name its “person of the year.” I’m holding out … Continue reading
