Mediated shopping

Mediated shopping: Like everything Virginia Postrel writes, this piece in today’s NYT is a great read. Here, she debunks the myth that in the marketplace, more is less. Rather, she points out, more choices only means new ways of comparing and buying. It is somewhat like the argument that too much information on the Internet is not a bad thing if you learn how to use a newsreader and other tools.

  • Jim

    I think Postrel kind of misses the point of the book…it’s not that having a lot of consumer choices is all that bad, it’s that people are being asked to make so many, many choices between so many products all the time. It’s sort of wearing, and the aggregate effect is to soak up more of your time trying to decided between different products.