Complete Time magazine archive now available

Complete Time magazine archive now available online, and it’s free if you pay for it: I ran across this news earlier today via a Google news alert pointing me to a press release on a German website, so I decided to hold off on blogging it until I saw Gary Price point to something more official looking — something I was sure he’d do soon.

TIME
magazine’s archive is now available on TIME.com, bringing to life over
81 years of history as reported by the world’s largest newsmagazine.
The archive (http://www.timearchive.com) provides one of the most
comprehensive news resources on the web with over 266,000 articles
dating back to TIME’s inaugural issue in March 1923.

That’s impressive: 266,000 articles from over 4,200 issues of the magazine.

According to Time’s
press release, “The archive is available for free to TIME subscribers.”
I guess it is “free” in much the same way as each issue of the print
and online versions of the magazine are free to all those who pay for a
subscription.

“Free to subscribers.” My nomination for Time magazine’s marketing doublespeak of 2004.