Response: In the past 24 hours, the Amazon.com-powered contributions to the International Response Fund of the American Red Cross have grown to nearly $3.7 million in over 60,000 payments. CNN has a list of other aid groups, as well. I have received several e-mails from individuals who have indicated they made contributions via the link I provided. I was so moved by that and have been so overwhelmed by the TV coverage of this horrific tragedy, I made another contribution.
Update The Washington Post suggests this web-based outpouring of giving (nearly $4.1 million at 9:30 a.m. EST) represents a “fundamental shift” in how people give (actually, my hero Paul Saffo is the person being quoted). I believe the compelling aspect of what Amazon.com’s page offers is the feeling that one is sharing the experience with others: The ever-changing amount of money contributed and the number of contributors is the key learned from the Dean Campaign and the Home Shopping Channel and those United Way billboards that I used to see each year in my hometown.