Amazon.com product page redesign

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Old (top) and new product page format.
(click on either to enlarge)

Amazon.com product page redesign: Just noticed that Amazon.com has a new look on product pages (or I am imagining things, perhaps). I don’t have a before-and-after, but Compare it to this screem grab I made of the new Harry Potter book displayed in the traditional format and it appears they have dropped down the side navigation columns to open up the top of the page (what you see upon first landing on a product page) to display (at least, in the case of books) the book cover in a larger format. For example, here’s the product page for the book I’m reading currently, Ordinary Wolves, by Seth Kantner. Looks great to me.

Speaking of Amazon.com, I almost posted a rant this morning on this ridiculous column in AdAge by Al Ries trashing Jeff Bezos. In essence, saying Amazon has lost $3 billion, so we shouldn’t be so enamored with its success. (My rant was full of remarks like, “Reis, stick to branding and not economics — you’re dilluting your brand.”) Wanting not to appear as if I were piling onto someone who was already doing a better job than I embarassing himself with a lame argument constructed poorly, I discarded the post. Then I saw this post
by Damon Darlin on the B2Day weblog, with the punch line to which anyone who reads the column is inevitably led: “I think there is a reason Mr. Reis is a consultant and a columnist for Ad Age,” (and Bezos is a billionaire). And I just couldn’t help myself.