What’s so confusing?

What’s so confusing? Folio: has the headline, “Religion, Retirement Top ‘Confusing’ List of Custom Publications,” on a story about a list ranking the top corporate-branded publications. Again, the list is clearly titled “top corporate-branded publications,” not “top custom magazines,” and there’s even this explanation: “(The list) is comprised of newsletters and magazines that support pre-existing brands.”

Despite this clearly-worded explanation, the dazed writer adds the sentence, “But the list includes a number of titles not often considered custom.”

Okay. Did it say this was a list of titles often considered custom? No.

For the record, the list includes a number of titles not often considered to be airplanes.