Marthette vultures update

marthettesMarthette vultures update: From today, we learn more about the previously blogged Marthette vulturezine from Hachette:

Hachette President and CEO Jack Kliger was pleased to land the popular designer, who had been among several personalities being mentioned as candidates to launch a magazine, particularly with Martha Stewart Living suffering an ad drought since Stewart was implicated in a stock scandal that eventually led to her prison sentence.

So I guess this means, well, Candice Olson has been voted off the island (following quote from September, 2004):

“Now, just as Stewart prepares to head to jail for five months, Hachette Filipacchi has made a move that could possibly contribute to establishing the next Martha, as they have hired Home and Garden Television personality and interior designer Candice Olson as a contributing editor for both Woman’s Day and Home magazine. Olson hosts the popular “Divine Design with Candice Olson,” on HGTV, which features a drab room or space being transformed into something more contemporary….It will be interesting to see how Hachette will use Olson’s brand image and influence if this new content is received well, given that Stewart is out of the public eye for several months. Martha Stewart Living has lost advertisers and readers steadily since her demise, and some of her ex-readers may be seeking home advice elsewhere.

(Previous “Marthette vultures updates” can be found here and here and here and here and here and here and here and I’m sure other places, as well.)

By the way, the Reuters article previoiusly blogged said the name of the magazine would be, “Chris Madden.” As MediaPost says it is not named, here’s my suggestion: Mad(den) Magazine. Also, would it not have more more timely had this magazine been launced at the depths of Miss Stewart’s fortunes. The magazine will now be launched smack dab in the middle of her triumphal redemption, already predicted to be the media circus of the year.