Re-categorizing: Penn Media has decided to describe its 50 e-zines as “blogs” which, they say, will “(position) them as one of the largest publishers of consumer trade blogs.” (Will someone tell me what the ‘consumer-trade’ blog category is?) When will About.com bite the bullet and say they’ve been the galaxy’s largest ‘consumer-trade blog community’ back when ?

Coming soon: How companies that want to be “the largest” anything related to do with “blogs” are missing the point and power of conversational media.

(via: PaidContent.org and MarketingVox)