Hopping around today: I’ll be
passing through pockets of wi-fi in my travels today, so the blogging
will be sporadic. However, before lifting off, I wanted to send out a
shout-out congratulations to my friend, Steve Rubel, on the launch
of a “micropersuasion” sub-practice in his PR firm. I like the emphasis
on active listening. That is the first key to successful conversational
media.
