Word of mouth suggestion: I don’t know which I find more amusing. That a “word of mouth marketing code of ethics”
is being floated by the Word of Mouth Marketing Association, or, that
there are actually people who don’t comprehend the irony of starting
something called the Word of Mouth Marketing Association. (Or, wait, perhaps this is a big spoof from the folks at The Onion. I’ll respond later to their request for suggestions on the code of ethics.) Back into the air, now.