Brands are conversations

Brands are conversations: Business media blogger David Shaw is making some observations on media brands and his first one is this: The true media brand is always personal and human.
I was agreeing with him until I got down to reason #6 and was shocked
to see him spreading a rumor suggesting that I know what I’m talking
about on this weblog.  Of course, the truth is I have no idea what
I’m talking about. Okay. I’m glad that’s clarified.