Brands are conversations

Posted on Sunday, February 13, 2005 by Rex Hammock

Brands are conversations: Business media blogger David Shaw is making some observations on media brands and his first one is this: The true media brand is always personal and human.
I was agreeing with him until I got down to reason #6 and was shocked
to see him spreading a rumor suggesting that I know what I’m talking
about on this weblog.  Of course, the truth is I have no idea what
I’m talking about. Okay. I’m glad that’s clarified.

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  4. Do magazine brands last forever?

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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