A post you won’t read anyway

Posted on Wednesday, February 16, 2005 by Rex Hammock

A post you won’t read anyway: This is my annual gratuitous post about a special issue of some magazine that really doesn’t matter because, obviously, the only reason I make this post every year is so I can include a cover shot and still pretend that I’m merely blogging important magazine news. Okay, so I’ll link to some story on MediaPost about the issue. I didn’t read it, but if I link to it, I can say I’m doing a service in covering this important annual event in the magazine industry. Not that I care, but some of you may want to see a larger version of the cover. I understand you can find one here, although I have not looked there yet myself. Frankly, I was merely visiting the SI website to learn about the cancelation of the NHL season. We all know what a big fan I am of hockey and, well, I just like to keep up with those things. Okay. Well, I guess that’s it until next year. However, I understand there are 200 research-related photos (free) on the magazine’s website that some of you may want to review later (after work) for research purposes. I don’t have the time to do that, so I’m merely passing along that information…of course. I am glad to be of service.

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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  • Hudge

    Because much of the swimsuit issue is photographed – did I hear Gomer Pyle say Surprise, Surprise, Surprise! – near and on the water, which is where you find personal watercraft such as those that appear in Ride Magazine, as one of Ride’s editors, I spent much of this morning carefully researching each of those photos for any signs of watercraft, so as to include that in our next issue. I didn’t find any, but the sacrifice of time was well worth it.

  • rex

    Thanks, Bill. I obviously forgot the old “my company publishes a personal water craft magazine” excuse. As I recall, you and I once worked on a magazine where we actually figured out how to use a cover that featured “the making of the SI swimsuit issue” — which is the only time I can recall a magazine doing a cover story about another magazine’s cover story.

  • Hudge

    And it was the most popular issue that unlamented magazine ever had. As I recall, my good friend Ransom Fleming wrote it. Heckuva talented guy.

  • Hudge

    Ah, I have been corrected by Ransom, who reads your blog but stealthily so you weren’t aware he is reader no. 8. He saw the above and reminded me that the story was hung on the airing of the video about making the swimsuit issue on a TV-for-truckstops system (the magazine served as a kind of guide to the system’s programming). Naturally he talked about the mag, as well, but the TV show was the point of the article.

  • rex

    Yes, I recall — that was the lame reason we used for choosing to do a cover story — a TV show about the making of the swimsuit issue. But please, don’t remind me of any more details. I’ve spent a long time trying to forget the particulars.