Continuing paper power: Last year, I blogged about the paper company, Sappi, and its Life with Print advertising campaign. An e-mail newsletter (I can’t find it online, sorry) from BusinessMediamag.com reports that Sappi has renewed and expanded the campaign in North America. There seems to be more pro-magazine advocacy advertising running now than I can ever recall. I’ll do a round-up on the campaigns when I get a chance.
