Oh, I get it

Oh, I get it:  At first I though MediaPost’s Joe Mandese was seriously saying he thought there is something controversial about
the MPA’s new ad campaign. Then I figured out that Joe’s article is
merely a parody of a news item and not really serious. However, I don’t
think he should write such parodies and present them as columns. It’s
confusing and keeps me from knowing when he’s actually serious. You almost had me there, Joe.