Is Yahoo cool
again? Is it just me? Like everyone in the early days of
the past decade, I used
Yahoo for everything — the old centralized portal way. And then, well,
for reasons I can’t recall but I think had to do with them becoming
bloated and trying to be all things to all people and wanting to take
over my life, I rebelled against their attempts to use personalization
strategies and decided that I would be, well, a person rather than a
Anyway, it started with Google offering an anti-yahoo means of search.
And then, okay, fast forward through a bunch of stuff, and the next
thing I knew, I had gone five years without even thinking about Yahoo.
And then I looked around and Google had started taking over my life the
way Yahoo had a long time ago. (Not Google’s fault, they simply keep
developing incredible stuff.)
And then, low and behold, Yahoo started hitting my radar screen with
stuff like jumping on RSS early on. And while I can’t document these
things, I just started hearing about Yahoo more.
And even though it still smacks of trying to be all things to all
people, Yahoo is doing things again that make sense to me.
And besides, they are one of the few companies with the scale and clout
(and, uh, who aren’t, uh, Microsoft) to provide a viable alternative
(translation: competition is good) to
music downloads) and Google (in
creating a syndicated
advertising alternative to AdSense). And as Google and Apple
are currently on the list of my personal lovemarks
I’m starting to hate, I’m hoping that it’s not just me and that it’s
really Yahoo being cool again.
(via, I think, something I saw